BRANDING – LUXURY PUBLISHING – DESIGN & PRODUCT PACKAGING
JOY CLUB
Bungalow Image was tasked with the challenge of crafting an identity and brand strategy for Joy Club, a luxury global concierge service. Our goal was to create a brand that epitomizes sophistication and elegance while maintaining a subtle sense of playfulness.
Through meticulous design and strategic planning, we developed a brand identity that not only stands out in the luxury market but also resonates with our client’s vision of offering an unforgettable experience through the joy of life.
The identity of Joy Club was crafted with a singular mission: to create an unforgettable experience that embodies the Joy of life.
Joy Club’s identity blends Beverly Hills glamour with LA’s contemporary energy, balancing aspiration with a clear sense of restraint. A restrained exterior opens into a cinematic interior, where the codes of West Coast leisure are distilled into a controlled, illustrative gesture.
The visual system is anchored in a palette of forest green and flamingo pink, designed to signal both heritage and modernity. A custom serif typeface introduces structure and refinement, while watercolour elements add depth without overwhelming the composition. Every detail is considered to position Joy Club as both exclusive and accessible — a brand built on experience, not excess.
VERTICAL
Through a distinct looking glass, we transform brands into benchmarks that both define and transcend their time through a blend of creative and strategic vision. Across our range of capabilities – brand identity, luxury publishing, strategy – we explore new ways to push the edge and sear images into the consciousness. We celebrate the unconventional, the fearless and the new.