Cultural Intelligence for Fashion, Luxury & Technology

INSIDE BOF CROSSROADS 2025
LUXURY, GLOBAL MARKETS Evangelina Fysa LUXURY, GLOBAL MARKETS Evangelina Fysa

INSIDE BOF CROSSROADS 2025

This week, I had the honour of attending BoF Crossroads 2025 in Dubai — an invite-only gathering hosted by The Business of Fashion, bringing together a select group of global business leaders, creatives, and investors shaping the future of fashion, luxury, and beauty.

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DUBAI AND LUXURY FASHION
GLOBAL MARKETS Evangelina Fysa GLOBAL MARKETS Evangelina Fysa

DUBAI AND LUXURY FASHION

Fresh from my return from Dubai, where I immersed myself in the bustling energy of the Emirati city-state, I bring back insights into its evolving fashion landscape. Does Dubai have the potential to become a fashion capital or is there another city that’s currently a top contender?

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